Top Apparel & Fashion Websites in France

Name: Top websites in France (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in France, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fr

10.12M

28.94%2.93M

71.06%7.19M

↓4.43%

↓5.32%

Direct

veepee.fr

6.38M

48.45%3.09M

51.55%3.29M

↑14.53%

↓24.63%

Direct

shein.com

5.79M

31.27%1.81M

68.73%3.98M

↓4.16%

↑23.04%

Direct

kiabi.com

4.52M

17.53%792.54K

82.47%3.73M

↑9.35%

↓9.25%

Direct

asos.com

4.38M

29.76%1.3M

70.24%3.08M

↑15.13%

↑6.22%

Direct

hm.com

4.33M

33.96%1.47M

66.04%2.86M

↑9.4%

↑9.95%

Direct

threads.com

3.94M

26.35%1.04M

73.65%2.9M

↓7.12%

↑328.75%

Direct

zara.com

3.53M

34.16%1.21M

65.84%2.33M

↓3.25%

↓2.17%

Direct

uniqlo.com

2.84M

30.78%873.82K

69.22%1.97M

↑14.41%

↑10.4%

Direct

courir.com

2.36M

15.52%365.93K

84.48%1.99M

↑2.52%

↓5.55%

Direct

jdsports.fr

2.28M

20.59%469.58K

79.41%1.81M

↑11.76%

↓9.37%

Direct

mango.com

1.94M

22.31%433.62K

77.69%1.51M

↓17.22%

↓8.12%

Direct

gemo.fr

1.94M

14.06%272.97K

85.94%1.67M

↓5.34%

↓4.75%

Direct

zalando-prive.fr

1.9M

41.17%781.77K

58.83%1.12M

↓1.11%

↓5.68%

Direct

bershka.com

1.71M

26.88%459.86K

73.12%1.25M

↑1.6%

↑8.26%

Direct

lahalle.com

1.47M

15.61%229.78K

84.39%1.24M

↓13.38%

↓16.17%

Direct

celio.com

1.44M

25.64%370.23K

74.36%1.07M

↓35.29%

↓5.21%

Direct

etam.com

1.33M

15.48%205.97K

84.52%1.12M

↓24.6%

↓13.87%

Direct

blancheporte.fr

1.33M

24.46%324.25K

75.54%1M

↓46.82%

↓6.89%

Direct

chaussea.com

1.25M

13.2%165.2K

86.8%1.09M

↓27.91%

↓7.41%

Direct

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Key Insights on Top Apparel & Fashion Websites in France on August 2026

As of August 2026, zalando.fr leads Apparel & Fashion in France with 10.12M monthly visits. Its audience skews mobile-first (28.94% desktop / 28.94% mobile), and traffic is down month over month -4.43% and down year over year -5.32%. veepee.fr holds second with 6.38M visits and a mobile-leaning mix (48.45% desktop / 51.55% mobile), while shein.com ranks third with 5.79M visits.

Across the leaders, stand-prive.com is the most mobile-first (95.72% of visits), whereas hermes.com is the most desktop-reliant (56.22%). Momentum favors ullapopken.fr in the latest month (106.28%), while mangooutlet.com shows the steepest pullback.

Acquisition patterns also differ: zalando.fr is driven primarily by search, zalando.fr by direct, and zalando.fr by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in France