Top Travel & Tourism Websites in Sweden

Name: Top websites in Sweden (Travel & Tourism)
Creator: Semrush
License: https://semrush-4.ahsanprinters.com/_semrush_origin/semrush-4.ahsanprinters.com//company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Sweden, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.55M

45.57%2.07M

54.43%2.47M

↓16.08%

↑2.61%

Direct

sj.se

2.09M

27.47%575.45K

72.53%1.52M

↓16.35%

↑4.45%

Direct

swedavia.se

1.65M

8.78%144.44K

91.22%1.5M

↓21.78%

↑28.36%

Direct

ryanair.com

1.34M

36.67%489.5K

63.33%845.55K

↑27.93%

↓13.77%

Direct

vackertvader.se

1.19M

28.37%339.01K

71.63%855.87K

↓21.21%

↓10.72%

Direct

tripadvisor.com

1.13M

28.68%325.08K

71.32%808.25K

↑12.41%

↓11.53%

Search

hotels.com

1.09M

42.72%465.44K

57.28%624.09K

↓10.78%

↓6.05%

Direct

tripadvisor.se

1.08M

29.28%314.92K

70.72%760.8K

↓30.48%

↓8.29%

Search

fcbarcelona.dk

952.22K

0.06%605

99.94%951.62K

↑69.78%

↑277.8%

Direct

skyscanner.se

933.4K

58.57%546.66K

41.43%386.74K

↓29.1%

↑5.37%

Direct

momondo.se

922.47K

52.19%481.46K

47.81%441.01K

↓9.78%

↓20.34%

Direct

airbnb.se

835.88K

56.42%471.64K

43.58%364.25K

↓30.34%

↓2.14%

Direct

sas.se

833.71K

53.36%444.91K

46.64%388.8K

↓1.17%

↓17.21%

Direct

letsdeal.se

832.39K

18.67%155.39K

81.33%677K

↑108.12%

↑14.94%

Direct

flightradar24.com

815.5K

40.68%331.78K

59.32%483.72K

↓13.53%

↓6.02%

Direct

norwegian.com

809.51K

33.37%270.14K

66.63%539.36K

↓10.54%

↓13.85%

Direct

flygresor.se

793.31K

36.03%285.8K

63.97%507.52K

↓32.6%

↓0.6%

Direct

skyscanner.net

685.59K

32.21%220.8K

67.79%464.8K

↑47.19%

↑2.08%

Referral

airbnb.com

678.44K

47.72%323.75K

52.28%354.69K

↑42.31%

↑2.36%

Referral

tui.se

656.42K

41.25%270.78K

58.75%385.65K

↓25.1%

↓13.38%

Direct

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Key Insights on Top Travel & Tourism Websites in Sweden on August 2026

As of August 2026, booking.com leads Travel & Tourism in Sweden with 4.55M monthly visits. Its audience skews mobile-first (45.57% desktop / 45.57% mobile), and traffic is down month over month -16.08% and up year over year 2.61%. sj.se holds second with 2.09M visits and a mobile-leaning mix (27.47% desktop / 72.53% mobile), while swedavia.se ranks third with 1.65M visits.

Across the leaders, parkguell-tickets.com is the most mobile-first (100% of visits), whereas finnair.com is the most desktop-reliant (58.72%). Momentum favors midnattsloppet.com in the latest month (598.21%), while bus4you.se shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 11 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Sweden